☕ In this episode, discover:The early hustle of launching a skincare startup in a saturated D2C market. How five founders built a bold, purpose-driven brand from scratch, Lessons in brand positioning, product innovation & bootstrapping, The real playbook of scaling a D2C beauty brand in India, How mCaffeine disrupted the self-care space with content, community & caffeine, Whether you’re a startup founder, skincare enthusiast, or marketing nerd—this episode is your backstage pass to the branding, scaling, and survival of a new-age beauty business. This convo is raw, unfiltered, and brewed with real insights—just like mCaffeine. So hit play, sip that coffee, and learn how India’s boldest beauty brand came to life.

Vaishali Gupta is the Co-Founder & Chief Growth Officer at mCaffeine and Hyphen, two of India’s most loved consumer brands. With a sharp focus on building high-impact D2C brands, she has been instrumental in driving growth, brand strategy, and market positioning for both ventures.

Starting her entrepreneurial journey with mCaffeine in 2015, Vaishali helped shape it into a leading caffeine-based personal care brand in India. With Hyphen, she’s now expanding her expertise into new-age FMCG, creating premium yet accessible products.

Known for her deep understanding of brand building, consumer behavior, and scaling businesses, Vaishali continues to redefine what it means to build modern Indian brands.

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