In this exciting episode of Behind Closed Doors, Ragini Varma pulls back the curtain on the booming $84 billion sneaker industry. From its humble beginnings to becoming a cultural phenomenon, we dive deep into the evolution of sneaker culture, the intricate art of sneaker flipping, and how brands like Superkicks have redefined the way we see shoes—not just as fashion staples, but as collectibles, investments, and status symbols.

Discover the secrets behind limited-edition drops, the power of collaborations with global icons, and the strategies that have turned sneakers into a thriving global market. Whether you're a die-hard sneakerhead or just intrigued by the buzz, this episode unboxes the exclusive world of kicks, creative collabs, and the business strategies driving one of today’s fastest-growing industries. Tune in for a fascinating journey through the soles and stories that are reshaping the future of fashion and commerce!

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An MBA graduate from MICA, Sangeet Paryani combined his business acumen with a keen sense of style to revolutionize India’s sneaker landscape. Leveraging his expertise, he expanded his father’s business, paving the way for the luxury sneaker industry in the country. Sangeet’s vision and passion have established Superkicks as the go-to destination for sneaker enthusiasts seeking premium global brands.

After graduating from HR College of Commerce and Economics, Nisha Lulla turned her passion for dance into a successful career as a choreographer. Her creative flair and entrepreneurial spirit later led her to co-found Superkicks with Sangeet. Together, they’ve built a brand that merges fashion, culture, and lifestyle, redefining the sneaker culture in India.

Together, this power couple is redefining fashion and culture, ruling the luxury sneaker industry in India.